Stepping into the world of exhibits can be a daunting task, whether you’re showcasing your…

Poretta & Orr is a full-service experiential exhibit, event and strategic marketing agency. We design inspiring exhibits and events to propel your brand. We help our clients reach the right audiences, with the right messages, at the right time, in the right way — to achieve results.
Our roster of clients encompasses every size program, across sectors such as pharmaceutical, biotech, automotive, technology, retail, sports and consumer goods. We offer innovative solutions that drive opportunity and create action.
Stepping into the world of exhibits can be a daunting task, whether you’re showcasing your…
As IMEX 2024 in Las Vegas approaches, exhibitors are gearing up to make a lasting…
In the exhibits and events world, maximizing and demonstrating the return on investment (ROI) is…
First, let’s make sure you’re at the right conventions, tradeshow or congress. Make sure you…
At Poretta & Orr, we’ve noticed a rise in the number of companies hosting their…
Sightlines are an important part of trade shows, conventions, congresses and exhibitions. They determine the…
Everything seems to be changing at warp speeds. Take exhibit and event design. Everything about…
A recent study published in the Research in Social and Administrative Pharmacy by the FDA’s…
Let’s jump right in. First, let’s understand the purpose of the FDA Guidance on Promotional…
Have you ever wondered how drugs receive their names? This question lies at the very…