Bringing Innovation to Life
Poretta & Orr was proud to partner with argenx at the 2025 American Academy of Neurology (AAN) Annual Meeting in San Diego to deliver a dynamic, interactive exhibit that reflected the innovation and momentum of argenx.
Spanning a 50×50 footprint, the space was designed to invite exploration, spark conversation, and drive education. Multiple touchscreen displays offered attendees the opportunity to dive deeper, while the exhibit’s Mission Control-themed interactive stations created a visually impactful and educational environment. One of the main draws of the booth was the Treatment Trivia challenge—a gamified experience that tested HCP attendee knowledge and encouraged repeat engagement throughout the show.
To make these points, incorporated into the booth design were mock ups of two every day, common place settings … a classroom setting and a café setting. Each included an interactive map that allowed attendees to mark where they last experience an anaphylactic reaction. The result was powerful. As the map became more and more populated, the point was made and attendees were paying attention. Objectives achieved.
The modular exhibit utilized lightweight materials and allowed for multiple configurations, varying from a 10 X 10, 10 X 20 and 20 X 20.
