OBJECTIVE:
Thea Pharma aimed to create an exhibit experience that not only attracted the right ophthalmology professionals but also embodied the company’s commitment to innovation in eye care. The goal was to foster meaningful conversations with key stakeholders in a setting that was both engaging and visually distinctive.
MAKING A CONNECTION:
Exhibit: Poretta & Orr designed a bold and immersive booth that stood out on the show floor. Thea’s brand identity was woven into the design, incorporating clean aesthetics, illuminated accents, and dynamic visual elements to reflect precision and clarity—qualities synonymous with ophthalmology.
Program Management: From booth logistics to strategic conversations, P&O ensured Thea Pharma had seamless interactions with ophthalmologists, researchers, and industry leaders.
Booth Experience: Attendees were drawn in by interactive elements, a well-planned layout for organic conversations, and a sensory-driven environment designed to reinforce Thea’s brand presence.
SEEING SUCCESS:
Thea’s exhibit presence sparked meaningful engagements, driving valuable conversations and reinforcing brand recognition among key ophthalmology professionals. The interactive and immersive approach ensured that Thea stood out in a crowded marketplace, leaving a lasting impression on attendees. Additionally, a separate medical affairs booth in the hall provides a dedicated space for key discussions.
